RESUME / CV
AREAS OF EXPERIENCE:
MARKETING / COMMUNICATIONS
Audience Development and Engagement
Brand and Content Strategy
Consumer and Market Research
Copywriting and Copy Editing
Data-Driven Decision Making
Internal and External Communications
Project and Campaign Management
Written, Verbal, and Interpersonal Communications
MEDIA & PUBLIC RELATIONS
Social Media Marketing, Trends, and Analytics
Body Image and Eating Disorders
Diversity, Equity, Inclusion, and Belonging (DEIB)
Evidence-Based Trainings (i.e., Train-the-Trainer)
(Social) Media Literacy
Mental Health, Wellness and Wellbeing
Strategic Thinking, Planning, and Execution
... AND MORE!
National Eating Disorders Association (NEDA)
New York, NY (Remote) | August 2014 - March 2022
Largest nonprofit organization dedicated to supporting individuals and families affected by eating disorders.
Associate Director of Communications
Led the communications department and supervised staff working on social media, SEO, graphic design, video production, and miscellaneous marketing materials.
Managed media relations and served as the primary spokesperson and content expert in 50+ publications, including The New York Times, The Washington Post, CNN, NBC, CBS, People Magazine, and USA TODAY.
Established and executed high-impact communications, digital marketing strategies, and national awareness campaigns: National Eating Disorders Awareness Week, Body Acceptance Week, No Diet Day, and #NEDAPride.
Served as point-of-contact and advised Facebook, Instagram, Pinterest, TikTok, and NBCUniversal Group on eating disorders, body image, mental health, and wellbeing content and safety policies.
Consulted on script and prosthetics for an upcoming NBCUniversal Group/ Hulu series with body image and eating disorders content.
Represented NEDA in a series of 5+ closed-door expert feedback sessions with Meta (Facebook and Instagram).
Developed in-app resources on body image, eating disorders, and wellness for Instagram and TikTok.
Counseled Pinterest on launching a new policy prohibiting all ads with weight-loss language and images.
Senior Communications Associate
Promoted within a year for exceeding goals and advancing organization impact and brand integrity.
Amplified brand voice to increase the visibility of the organization's mission, vision, and core values; programs and support services; public policy and fundraising initiatives; and strategic direction to internal and external stakeholders.
Crafted and implemented a holistic and top-performing social media strategy; engaged and grew digital audience by 150,000+ social media followers.
Spearheaded and executed 50+ NEDA Connections (Facebook Live) webinars providing daily support and information on eating disorders and mental health challenges throughout the COVID-19 pandemic.
Managed the NEDA website, editorial calendar, blog, email marketing, and social media channels.
Served as a liaison between the organization and external PR firm.
Senior Program Associate & Body Project Master Trainer
Coordinated, implemented, and evaluated body acceptance, eating disorders prevention, and workplace wellness initiatives.
Trained more than 350 women from 33 states and five countries as Body Project program trainers and facilitators.
Fostered an online community of program participants through social media groups and website forums.
Contributed to NEDA's programs and services including conferences, workshops, presentations, and the National Eating Disorders Helpline.
Developed resources and supervised 100+ volunteers on the National Eating Disorders Helpline.
Fielded crisis calls and click-to-chat messages involving medical emergencies, suicidality, and self-injury.
Spearheaded grant-funded content and awareness events on eating disorders, media literacy, and weight stigma.
Body Project Consultant
NEDA’s primary Master Trainer qualified to train program trainers (train-the-trainer model) and facilitators.
Executed tasks associated with scheduling and implementing the Body Project workshop and program delivery.
Orchestrated the collection, recording, and evaluation of training and program surveys.
Interim Youth Outreach Coordinator
Produced content and programming for teens and young adults, primarily through NEDA's former youth program: Proud2Bme.
Worked with the program manager to integrate youth outreach strategy into the organization’s core programming.
RESEARCH & CLINICAL EXPERIENCE
National Eating Disorders Association (NEDA)
Helpline operator for phone calls, emails, and click-to-chat (instant messaging) inquiries.
Assisted with helpline supervision and debriefed volunteers/ interns who experienced challenging or triggering conversations.
University of Florida, Attitudes and Social Cognition Lab
Designed and implemented an undergraduate honors thesis testing the relationship between implicit (via the Implicit Associations Test; IAT) and explicit body dissatisfaction and disordered eating in college women.
Exemplary completion and defense of the thesis resulted in graduating with highest honors: summa cum laude.
New Model for Love
LovEd (formerly Driver's Ed for Love) is a relationship education organization that equips individuals with the knowledge and skills to choose wisely in love via events and workshops.
Prepared, managed, and recruited for workshops and events
Principal Investigator for the research study, Learning about me: The impact of relationship education on the emotional competence of college students
Completed the IRB application, designed a coding chart, recruited participants, administered WELS (emotional competence) questionnaire, prepared for workshop events.
UF Health Eating Disorder Recovery Center
Mediated educational and recreational leisure groups with eating disorders patients at an inpatient facility.
Occasional tasks included clerical duties, assisting in psychological screening of patients, and observing and/or co-facilitating therapy groups.
Graded the extra credit assignments for MEL4600: Diseases of Eating; an undergraduate course offered through the College of Medicine – Department of Psychiatry.
University of South Florida, Body Image Research Group
Collected and entered data; administered baseline surveys, control group activities, and follow-up surveys.
Attended weekly meetings discussing the progress and upcoming tasks for the lab, as well as new advancements in the eating disorders field.
Columbia University, Teachers College
Master of Arts in Clinical Psychology
Concentration: Psychotherapy and Psychoanalytical Perspectives
IP: Psychodynamically-informed etiology of eating disorders and new treatment models of cooperative mother-daughter healing
University of Florida
Bachelor of Arts in Psychology
Minor: Mass Communications
summa cum laude, GPA: 3.83
Honors Thesis: The Relationship between Implicit and Explicit Body Satisfaction and Eating Behavior in Collegiate Women
Dress for Success Palm Beaches
Road to Success Mentor
Provide Road to Success participants (“mentees”) with ongoing weekly support during their job search.
Increase self-esteem and confidence of mentees by assessing their values and behaviors.
Support mentees in creating their personal brand and marketing strategy.