RESUME / CV

AREAS OF EXPERIENCE:

MARKETING / COMMUNICATIONS

Audience Development and Engagement

Brand and Content Strategy

Consumer and Market Research

Copywriting and Copy Editing

Data-Driven Decision Making

Internal and External Communications

Project and Campaign Management

Written, Verbal, and Interpersonal Communications

MEDIA & PUBLIC RELATIONS

Crisis Communications

Media Spokesperson

Media Training

Press Releases

Public Speaking

Social Media Marketing, Trends, and Analytics

Speech Writing

INDUSTRY KNOWLEDGE

Body Image and Eating Disorders 

Clinical Psychology
Diversity, Equity, Inclusion, and Belonging (DEIB)

Evidence-Based Trainings (i.e., Train-the-Trainer)

(Social) Media Literacy

Mental Health, Wellness and Wellbeing

Nonprofit Leadership

Strategic Thinking, Planning, and Execution  

... AND MORE!

Emotional Intelligence

Mentoring 

Motivational Interviewing

Networking

Program Development

Relationship Management

Strategic Partnerships

WORK EXPERIENCE

National Eating Disorders Association (NEDA)

New York, NY (Remote) | August 2014 - March 2022

Largest nonprofit organization dedicated to supporting individuals and families affected by eating disorders.

Associate Director of Communications

  • Led the communications department and supervised staff working on social media, SEO, graphic design, video production, and miscellaneous marketing materials.

  • Managed media relations and served as the primary spokesperson and content expert in 50+ publications, including The New York Times, The Washington Post, CNN, NBC, CBS, People Magazine, and USA TODAY.

  • ​Established and executed high-impact communications, digital marketing strategies, and national awareness campaigns: National Eating Disorders Awareness Week, Body Acceptance Week, No Diet Day, and #NEDAPride.

  • Served as point-of-contact and advised Facebook, Instagram, Pinterest, TikTok, and NBCUniversal Group on eating disorders, body image, mental health, and wellbeing content and safety policies.

    • Consulted on script and prosthetics for an upcoming NBCUniversal Group/ Hulu series with body image and eating disorders content.

    • Represented NEDA in a series of 5+ closed-door expert feedback sessions with Meta (Facebook and Instagram).

    • Developed in-app resources on body image, eating disorders, and wellness for Instagram and TikTok.

    • Counseled Pinterest on launching a new policy prohibiting all ads with weight-loss language and images.

Communications Manager
Senior Communications Associate

  • Promoted within a year for exceeding goals and advancing organization impact and brand integrity.

  • Amplified brand voice to increase the visibility of the organization's mission, vision, and core values; programs and support services; public policy and fundraising initiatives; and strategic direction to internal and external stakeholders.

  • Crafted and implemented a holistic and top-performing social media strategy; engaged and grew digital audience by 150,000+ social media followers.

    • Spearheaded and executed 50+ NEDA Connections (Facebook Live) webinars providing daily support and information on eating disorders and mental health challenges throughout the COVID-19 pandemic.

  • Managed the NEDA website, editorial calendar, blog, email marketing, and social media channels.

  • Served as a liaison between the organization and external PR firm.

Senior Program Associate & Body Project Master Trainer

  • Coordinated, implemented, and evaluated body acceptance, eating disorders prevention, and workplace wellness initiatives.

  • Trained more than 350 women from 33 states and five countries as Body Project program trainers and facilitators.

    • Fostered an online community of program participants through social media groups and website forums.

  • Contributed to NEDA's programs and services including conferences, workshops, presentations, and the National Eating Disorders Helpline.

Program Associate

  • Developed resources and supervised 100+ volunteers on the National Eating Disorders Helpline.

  • Fielded crisis calls and click-to-chat messages involving medical emergencies, suicidality, and self-injury.

  • Spearheaded grant-funded content and awareness events on eating disorders, media literacy, and weight stigma.

Body Project Consultant

  • NEDA’s primary Master Trainer qualified to train program trainers (train-the-trainer model) and facilitators.

  • Executed tasks associated with scheduling and implementing the Body Project workshop and program delivery.

  • Orchestrated the collection, recording, and evaluation of training and program surveys.

Interim Youth Outreach Coordinator

  • Produced content and programming for teens and young adults, primarily through NEDA's former youth program: Proud2Bme.

  • Worked with the program manager to integrate youth outreach strategy into the organization’s core programming.

RESEARCH & CLINICAL EXPERIENCE

National Eating Disorders Association (NEDA)

Helpline Consultant

  • Helpline operator for phone calls, emails, and click-to-chat (instant messaging) inquiries.

  • Assisted with helpline supervision and debriefed volunteers/ interns who experienced challenging or triggering conversations.

University of Florida, Attitudes and Social Cognition Lab

Independent Study

  • Designed and implemented an undergraduate honors thesis testing the relationship between implicit (via the Implicit Associations Test; IAT) and explicit body dissatisfaction and disordered eating in college women.

  • Exemplary completion and defense of the thesis resulted in graduating with highest honors: summa cum laude.

New Model for Love

Research Intern

  • LovEd (formerly Driver's Ed for Love) is a relationship education organization that equips individuals with the knowledge and skills to choose wisely in love via events and workshops.

  • Prepared, managed, and recruited for workshops and events

  • Principal Investigator for the research study, Learning about me: The impact of relationship education on the emotional competence of college students

    • Completed the IRB application, designed a coding chart, recruited participants, administered WELS (emotional competence) questionnaire, prepared for workshop events.

UF Health Eating Disorder Recovery Center

Clinical Intern

  • Mediated educational and recreational leisure groups with eating disorders patients at an inpatient facility.

  • Occasional tasks included clerical duties, assisting in psychological screening of patients, and observing and/or co-facilitating therapy groups.

  • Graded the extra credit assignments for MEL4600: Diseases of Eating; an undergraduate course offered through the College of Medicine – Department of Psychiatry.

University of South Florida, Body Image Research Group

Research Assistant

  • Collected and entered data; administered baseline surveys, control group activities, and follow-up surveys.

  • Attended weekly meetings discussing the progress and upcoming tasks for the lab, as well as new advancements in the eating disorders field.

EDUCATION

Columbia University, Teachers College

Master of Arts in Clinical Psychology

Concentration: Psychotherapy and Psychoanalytical Perspectives​

GPA: 3.96

IP: Psychodynamically-informed etiology of eating disorders and new treatment models of cooperative mother-daughter healing

University of Florida

Bachelor of Arts in Psychology

Minor: Mass Communications

summa cum laude, GPA: 3.83

Honors Thesis: The Relationship between Implicit and Explicit Body Satisfaction and Eating Behavior in Collegiate Women

COMMUNITY INVOLVEMENT

Dress for Success Palm Beaches

Road to Success Mentor

  • Provide Road to Success participants (“mentees”) with ongoing weekly support during their job search.

  • Increase self-esteem and confidence of mentees by assessing their values and behaviors.

  • Support mentees in creating their personal brand and marketing strategy.

Chamber of Commerce of the Palm Beaches

Young Professionals of the Palm Beaches (YPOP)