RESUME / CV
PROFESSIONAL PROFILE
Mission-driven and social-impact professional with a creative and entrepreneurial disposition. Collaborative communicator with a reputation for cultivating key partnerships, content and brand mastery, and leading impactful digital marketing strategies. Talent for providing empathetic and goal-oriented supervision, and the ability to lead cross-functional teams to the accomplishment of personal and operational excellence. Proven track record of making data-informed decisions to educate and inspire through innovative awareness and outreach campaigns reaching 350+ million people annually through social media, community engagement, strategic partnerships, and PR.
AREAS OF EXPERTISE:
MARKETING / COMMUNICATIONS
Audience Development and Engagement
Brand and Content Strategy
Consumer and Market Research
Copywriting and Copy Editing
Data-Driven Decision Making
Internal and External Communications
Project and Campaign Management
Written, Verbal, and Interpersonal Communications
MEDIA & PUBLIC RELATIONS
Crisis Communications
Media Spokesperson
Media Training
Press Releases
Public Speaking
Social Media Marketing, Trends, and Analytics
Speech Writing
INDUSTRY KNOWLEDGE
Body Image and Eating Disorders
Clinical Psychology
Diversity, Equity, Inclusion, and Belonging (DEIB)
Evidence-Based Trainings (i.e., Train-the-Trainer)
(Social) Media Literacy
Mental Health, Wellness and Wellbeing
Nonprofit Leadership
Strategic Thinking, Planning, and Execution
... AND MORE!
Emotional Intelligence
Mentoring
Motivational Interviewing
Networking
Program Development
Relationship Management
Strategic Partnerships
WORK EXPERIENCE
National Eating Disorders Association (NEDA)
New York, NY (Remote) | August 2014 - Present
Largest nonprofit organization dedicated to supporting individuals and families affected by eating disorders.
Associate Director of Communications
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Internationally recognized media expert and spokesperson for the organization and mission-aligned topics.
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Manages media partners, secures positive media coverage, and quoted in 50+ publications, including The New York Times, The Washington Post, CNN, NBC (TODAY), ABC (Good Morning America), CBS, People Magazine, USA TODAY, and more.
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Spearheads, implements, and evaluates high-impact communications, content, and digital program strategies.
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Conceptualizes and executes national awareness campaigns, including National Eating Disorders Awareness Week, Body Acceptance Week, No Diet Day, and #NEDAPride.
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Amplifies diverse voices and empowers marginalized communities through digital storytelling.
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Tracks performance and analyzes data using Google Analytics and social media management platforms.
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Supervises communications staff on social media, graphic design, video production, SEO, email marketing, blog, and other duties.
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Initiated website overhaul to ensure cohesive branding, improve user experience (UX), and make content more accessible, inclusive, and aesthetically pleasing.
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Serves as point-of-contact and advises Facebook, Instagram, Pinterest, TikTok, and NBCUniversal Group on eating disorders, body image, mental health, and wellbeing content and safety policies.
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Consults on script and prosthetics for an upcoming NBCUniversal Group series with body image and eating disorders content (Hulu).
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Represents NEDA in a series of 5+ closed-door expert feedback sessions with Meta (Facebook and Instagram).
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Develops in-app resources on body image, eating disorders, and wellness for Instagram and TikTok.
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Counseled Pinterest on launching a new policy prohibiting all ads with weight-loss language and images.
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Communications Manager
Senior Communications Associate
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Promoted within a year for exceeding goals and advancing organizational impact.
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Created messaging, materials, and new initiatives to effectively communicate the organization’s mission, vision, core values, legislative advocacy, fundraising efforts, and strategic direction to internal and external stakeholders.
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Developed policies and procedures to ensure the safety, health, and well-being of vulnerable constituents.
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Managed social media platforms (150,000+ growth in followers across platforms), editorial calendar, short- and long-term marketing plan, SEO strategy, webinars, and miscellaneous inter-departmental communications.
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Spearheaded and executed 50+ NEDA Connections (Facebook Live) webinars providing daily support and information on eating disorders and mental health challenges throughout the COVID-19 pandemic.
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Oversaw, produced, and published written content for the website, blog, email, direct mail, and social media.
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Day-to-day liaison between the organization and external PR firm: Momentum Communications Group.
Senior Program Associate & Body Project Master Trainer
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Coordinated body acceptance, eating disorders prevention, and workplace wellness initiatives.
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Orchestrated the training, implementation, and evaluation of the Body Project; an evidence-based body confidence, media literacy, and eating disorders prevention program for women and girls.
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Trained 350+ women from 33 states and five countries as program trainers and facilitators.
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Fostered an online community of program participants through social media groups and website forums.
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Played an essential role in community engagement, media relations, partnerships, and content development.
Program Associate
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Supervised 100+ volunteers on the National Eating Disorders Helpline and fielded confidential crisis calls, click-to-chats, and Facebook (Zendesk) messages involving medical emergencies, suicidality, and self-injury.
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Spearheaded grant-funded content and awareness events on eating disorders, media literacy, and weight stigma.
Body Project Consultant
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Executed tasks associated with scheduling and implementing the Body Project workshop and program delivery.
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NEDA’s primary Master Trainer qualified to train program trainers (train-the-trainer model) and facilitators.
Interim Youth Outreach Coordinator
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Audited and produced content and digital programs for teens and young adults.
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Enhanced social media engagement, online content, blog posts, and community development.
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Worked with the program manager to integrate youth outreach strategy into the organization’s core programming.
RESEARCH & CLINICAL EXPERIENCE
National Eating Disorders Association (NEDA)
Helpline Consultant
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Helpline operator for phone calls, emails, and click-to-chat (instant messaging) inquiries.
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Assisted with helpline supervision and debriefed volunteers/ interns who experienced challenging or triggering conversations.
University of Florida, Attitudes and Social Cognition Lab
Independent Study
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Designed and implemented an undergraduate honors thesis testing the relationship between implicit (via the Implicit Associations Test; IAT) and explicit body dissatisfaction and disordered eating in college women.
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Exemplary completion and defense of the thesis resulted in graduating with highest honors: summa cum laude.
LovEd, LLC
Research Intern
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LovEd (formerly Driver's Ed for Love) is a relationship education organization that equips individuals with the knowledge and skills to choose wisely in love via events and workshops.
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Prepared, managed, and recruited for workshops and events
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Principal Investigator for the research study, Learning about me: The impact of relationship education on the emotional competence of college students
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Completed the IRB application, designed a coding chart, recruited participants, administered WELS (emotional competence) questionnaire, prepared for workshop events.
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UF Health Eating Disorder Recovery Center
Clinical Intern
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Mediated educational and recreational leisure groups with eating disorders patients at an inpatient facility.
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Occasional tasks included clerical duties, assisting in psychological screening of patients, and observing and/or co-facilitating therapy groups.
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Graded the extra credit assignments for MEL4600: Diseases of Eating; an undergraduate course offered through the College of Medicine – Department of Psychiatry.
University of South Florida, Body Image Research Group
Research Assistant
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Collected and entered data; administered baseline surveys, control group activities, and follow-up surveys.
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Attended weekly meetings discussing the progress and upcoming tasks for the lab, as well as new advancements in the eating disorders field.
EDUCATION
Columbia University, Teachers College
Master of Arts in Clinical Psychology
Concentration: Psychotherapy and Psychoanalytical Perspectives
GPA: 3.96
IP: Psychodynamically-informed etiology of eating disorders and new treatment models of cooperative mother-daughter healing
University of Florida
Bachelor of Arts in Psychology
Minor: Mass Communications
summa cum laude, GPA: 3.83
Honors Thesis: The Relationship between Implicit and Explicit Body Satisfaction and Eating Behavior in Collegiate Women
COMMUNITY INVOLVEMENT
Dress for Success Palm Beaches
Road to Success Mentor
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Provide Road to Success participants (“mentees”) with ongoing weekly support during their job search.
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Increase self-esteem and confidence of mentees by assessing their values and behaviors.
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Support mentees in creating their personal brand and marketing strategy.